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Impraise

Launched in 2014, Impraise makes performance management software that accelerates the professional growth of teams by facilitating 360 reviews, real-time feedback, goals, and check-ins. 

I developed a new identity for Impraise that captures the software’s culture of transforming roles into careers, with a focus on everyday change and growth. Being a serious data driven HR technology solution, the rebrands ambition was to move to a more human aesthetic, differentiating from the sea of blue tech companies that saturate HR technology today. 

Role: Strategy, Branding, Concept, Design, Marketing, Spatial, Event  |  Designed at: Impraise, Netherlands

Impraise

Launched in 2014, Impraise makes performance management software that accelerates the professional growth of teams by facilitating 360 reviews, real-time feedback, goals, and check-ins. 

I developed a new identity for Impraise that captures the software’s culture of transforming roles into careers, with a focus on everyday change and growth. Being a serious data driven HR technology solution, the rebrands ambition was to move to a more human aesthetic, differentiating from the sea of blue tech companies that saturate HR technology today. 

Role: Strategy, Branding, Concept, Design, Marketing, Spatial, Event  |  Designed at: Impraise, Netherlands

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